AI Insights · Timothy · January 2021
Q4 2020 Interactive Story Games on iOS in the UK: A Performance Snapshot
A review of the top 5 Interactive Story Games on the iOS platform in the United Kingdom for Q4 2020 reveals noteworthy download and active user trends. Sensor Tower provides in-depth insights into the performance of these engaging applications.
As the year 2020 came to a close, the interactive story games category on iOS in the United Kingdom saw a mix of trends in downloads, revenue, and active users. Sensor Tower's data provides us with a clear view of how these applications fared in the fourth quarter.
Chat Master! from SUPERSONIC STUDIOS LTD experienced a high in downloads in mid-October with over 130K, followed by a gradual decline to around 49K by the end of December. The weekly active users peaked at over 235K in late October, then decreased to just over 117K by the year's end. The revenue for Chat Master! showed a significant spike in the last two weeks of December, reaching up to $148K.
Another standout application, Episode - Choose Your Story by Episode Interactive, maintained a steady revenue stream throughout the quarter, with a remarkable increase to $137K in the last week of December. Downloads for the app saw a notable jump to over 35K in the same period, while active users reached a high of 92K.
Lion Studios' Save the baby - Adventure game showed a different pattern, with no revenue reported until the first week of November. Downloads hit their peak in late October at over 22K, and weekly active users saw their highest point at nearly 30K. By the end of December, both metrics had declined, with downloads at around 7.5K and active users at 20K.
Tabou Stories®: Love Episodes from nanobitsoftware.com had a consistent revenue performance, ending the quarter on a high note with $22K. The game's downloads and weekly active users showed a slight increase towards the end of December, with downloads reaching 9K and active users at over 32K.
Lastly, Lion Studios' Street Hustle saw an impressive peak in downloads and active users in mid-November, with over 21K downloads and 30K weekly active users. However, these numbers saw a decrease towards the end of the quarter, ending with around 11K downloads and 14K active users.
These snapshots of the top 5 Interactive Story Games on iOS in the UK's Q4 2020 reveal the dynamic nature of the market. For further insights and detailed analytics, Sensor Tower's platform provides an extensive look into the app industry's performance trends.
